Reggie Hearn, an NBA and G League player, put on basketball camps throughout the country of Malawi in the summer of 2019. A few of these week-long camps were held at refugee camps, where those residing are unable to leave. The goal of these is not only to teach and serve as ambassadors of the great game of basketball, but to encourage and connect with the youth, some of whom live in very challenging circumstances. I developed an identity to bring national and continental pride based on the silhouette of the continent of African with secondary marks referencing the flag of Malawi.
Malawi flag in the center. Exploring approaches for a primary mark.
Mockup of how the secondary mark’s elements could be used.